Art appreciation Essay Example | Topics and Well Written Essays - 250 words - 3

Art appreciation - Essay Example ating the strategy, foundations, and styles of Jackson Pollock, can one start to appreciate the sheer peculiarity of Pollocks work that makes it so amazing. Pollock’s compositions reflect a profound certainty. Pollock appeared to paint for nobody but himself, a thought that he enunciated when he uttered, "Painting is self revelation. Each great artist paints what he is†. In his depictions, Pollock communicated his own feelings and painted precisely the way he wished, disregarding the impacts of popular culture, faultfinders, or negative remarks. Pollock was ready to go for risks in his specialty, ignoring the limits of specialized experimentation, as he produced his own remarkable style. Pollocks sketches are many-sided, profoundly complex, and intriguing. Huge numbers of them are excellent. The sheer size of them can be amazing. However, what makes Pollocks work so noteworthy is that he made a set of depictions that are hard to copy or imitate. They were progressive at the time Pollock made them, yet they are still generally as radical and extraordinary today. Jackson Pollock put much exertion and thought into his sketches, so every stream of paint was laid on the canvas with reason, a thinking that maybe just he caught on. This thing makes Pollocks compositions so precious today. I suppose there are some positive trends in the 21st century that were not in the 16th century art. For instance, the new advanced technology has played a bigger role in transforming art into postmodernism. The artist in the 21st century is improving art in terms of appearance due to the high technology. I am both disappointed and surprised about the 21st art. This is because the present art has been manipulated by the ever-growing use of technology hence artists are not talented nut just imposing themselves for material gain. However, there some improved features in the current art that were absent in the artistic works. The current art is not as interesting as compare to the

Alzheimer Research Paper Example | Topics and Well Written Essays - 1250 words

Alzheimer - Research Paper Example By the year 2006, there was a recorded number of 26.6 million sufferers of the disease in the whole world. Four years later in the year 2012 this  number  had risen by 10%. Introduction Alzheimer’s disease tends to  arise  and develop in remarkably different ways among different individuals. This is in terms of both the time frame and rate of  progress  of the disease. However, the  disease  does have  various  common symptoms among individuals. These symptoms range from  short  memory losses to  loss  of thinking abilities. Most of the early symptoms of the disease mistaken to be age related. The diagnosis for Alzheimer’s disease is through the conduction of tests that evaluate the persons thinking abilities, behavioral characters and a brain scan. Once one receives the  diagnosis  with the disease, the progression of the symptoms would include irritability, aggression, long term memory loss, confusion, and mood swings. The researched av erage life span of a person diagnosed with Alzheimer’s disease is about seven years. More than seven percent of those people diagnosed with Alzheimer disease die within the next fourteen years after diagnosis. Until recently, more than one thousand conducted clinical trials so far during  research, still  lack  success (Brookmeyer  & Grays, 2009). ... It is the most costly  disease  to society prompting  various  cultural beliefs, practices and reactions towards the disease. Discussion The cultural attitudes of people towards this  disease  are different and in most cases  adverse  and lead to  neglect  of the  affected  and  condition  itself. People ignore the presence of symptoms, and they may  go  off unrecognized. This calls for calls for research and development of plans to  popularize  and  provide  health care to such societies, both the affected and the  unaffected  (Boyles  and Andrews, 2010). A selected  population  in  Nyali, Mombasa is to be used in this case. This is a  society  that comprises of  mixed  races and communities. They interact in social and commercial fronts but share different cultural ideologies and beliefs. These beliefs  cause  the  presence  of some level of segregation within the  various  cultures which may sometimes tend toà ‚  affect  other sectors. These people live and interact within the same geographical  region  and  face  to the same environmental and situational effects. As a result of this, they interact within their daily activities and also with other common issues such as in solving an emergent problem. Though the population may be different ethnically, their subconscious faces the same environmental aspects. As such, part of their  psychology  thinks the same and views most circumstances in the same way, such as the Alzheimer disease. Interactions and communication both within and with the  external  societies  has been simplified  through the development in telecommunication but is still under the control of self benefit. This means that communications and interactions  mostly  base  on what the parties stand to  gain  from the activity. As such,

Vimto Business Report

Vimto Business Report Vimto Business Report Table of Content EXECUTIVE SUMMARY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 1. CURRENT MARKET POSITION†¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 1.1 Brand 1.2 Target Market Analysis 2. MARKET OVERVIEW†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5-6 2.1 PEST 2.2 Current business trends 3. TOWS ANALYSIS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7-8 3.1 Key Issues 3.2 Key Opportunities 4. STRATEGY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8-9 4.1 Brand Development Strategy 4.2 Pricing Strategy 4.3 Advertising Strategy 4.4 Distribution Strategy 5. SUMMARY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 6. REFERENCES10 Executive Summary This report is written to present an analysis of the marketing environment of Vimto with the aim of providing strategic input on how to improve their chances of success. Vimto is in the soft drinks business and is owned by Nichols plc. Vimto grew 4.3% and since it’s the core brand of the group, significant attention has to be allocated to assure its continued success. Reading this report will highlight what strategies, obstacles, trends, threats and marketing/ communication tools are needed to make sure this product become successful. The report contains a market analysis, different recommendations and an outline on the future potentials for the products. CURRENT MARKET POSITION 1.1 Brand Nichols is the UK based company that is engaged in producing soft drinks and other beverages. The company distributes its products to the retail, wholesale, vending, catering, licensed, and leisure industries. The company has operations in the UK, Middle East, China and Africa. The companys brand portfolio includes Vimto, which is sold in over 65. The company offers still and carbonates drinks. The company offers soft drinks on dispense market. (MarketLine, 2013) 1.2. Target Market Analysis Supermarkets / hypermarkets form the leading distribution channel in the United Kingdom carbonated soft drinks market, accounting for a 35.2% share of the total markets volume. On-trade accounts for a further 25.9% of the market. Figure 1: United Kingdom carbonated soft drinks market distribution: % share, by volume, 2012 (source: MarketLine) MARKET OVERVIEW PESTLE Political Political factors impact on the way business operates. The statutory minimum wage affects all businesses, as do consumer and health and safety laws. The political decision as to whether or not the UK signs up to have the Single European Currency is having an impact on UK businesses, which includes Vimto. Economical All businesses are affected by economical factors nationally and globally. Interest rate policies and fiscal policies will have to be set accordingly. Within the UK the climate of the economy dictates how consumer may behave within society. Whether an economy is in a boom, recession or recovery will also affect consumer confidence and behaviour. This has an impact on most businesses including Vimto. An economy which is in a recession is characterized by high unemployment, and low confidence. Because of high unemployment spending is low; confidence about job security is also low. Consumers will be more inclined to reduce their spending because of their low revenues. This leads businesses to try to reduce their operation cost to save money. The market is seeing a growth so we can assume that the impact on Vimto will be currently minimal. (Marketline, 2013) Social The social factors affecting Vimto include the demographic changes, cultural aspect and consumers habits. These factors affect customer needs and the size of potential markets. Vimto being sweet and fruity will appeal to the younger demographic. It has also introduced energy drink in its portfolio that will entice sporty and diet aware people. (Just-drinks, 2013) Technological Technological factors are vital for competitive advantage, and are a major driver of change and efficiency. With the advent of social media allowing for a wide range of consumer to be targeted, it simply cannot be neglected anymore and those who invest in that area will have a significant advantage. (Brand Republic, 2009) Laws regulation Environmental Like any other drinks brand, Vimto experiences many environmental threats to both production and brand awareness. They have to ensure that their packaging and brand is not affecting the environment or they could receive a backlash from consumers and activisits. (Loulla-Mae Eleftheriou-Smith, 2011) Current business trends The performance of the market is forecast to accelerate, with an anticipated CAGR of 4.4% for the five-year period 2012 2017, which is expected to drive the market to a value of $16,063.6m by the end of 2017. Comparatively, the French and German markets will grow with CAGRs of 1% and 1.6% respectively, over the same period, to reach respective values of $4,827.6m and $11,274.2m in 2017. (MarketLine, 2013) TOWS ANALYSIS Figure 2. – TOWS analysis table. 4.1 Key issues From the TOWS, the important issues to consider are: high costs resulting from using UK labour and not outsourcing. Lack of Internet of coverage and presence as social medias (i.e. Facebook) aren’t well or not exploited at all. 4.2 Key opportunities From the TOWS, the key opportunities include: The energy sector remains the fastest growing category in soft drinks at 7% per annum (Nichols, 2014) so mergers with well-known brand (recently with Weightwatchers) are a good option. Wide advertisement of its green position. Use of cyber marketing by using social medias to target a broader range of consumers. STRATEGY 4.1 Brand Development strategy The brand image is already in place. Vimto must simply supply evidence to the consumers that their brand image is accurate and worthwhile. Vimto provide proof of their quality products and services by advertising that they’re locally produced following a strict CSR code. 4.2 Pricing strategy As the company generated good numbers despite the anticipated reduction, an alteration of the price isn’t critical. 4.3 Advertising strategy It should be focused more on the range of exposure through multiple media sources (i.e social medias). 4.4 Distribution strategy Progress continues to be made in Nichols Dispense business, with consolidation of the independent distributor base. This also involved the full integration of Festival Soft Drinks Limited, based on the south coast of England, into Nichols Dispense during 2013. 4.5 Marketing strategy The marketing strategy of Vimto will be to: Increase awareness of the brand finding innovative way to use the multimedia tools (i.e. Facebook etc.). Build strategic partnerships to make sure that you will be able to take advantage of their brand recognition and infrastructures. Differentiate themselves from competitors through introduction of new products consumer targeting specific type (i.e. sport drinks with flashy PET bottle to attract sportmen). Continued advertisement of ‘green’ resolutions adoption and CSR policies. SUMMARY The target Market could be sometimes hard to reach due to the fact that most of them are not well exposed to the brand compared to the competition such as Coca-Cola. This marketing and promotion could be overcome by selecting a wider range of marketing and communication tools. New products introduced offer a number a choices to consumers and widen its base. Additionally, corporate responsibility position makes it look respectable and apealling. The strong market position Vimto has in the global market gives its products a high change of success. Vimto has a well established market position in the soft drinks industry, which gives it a large scale of new opportunities by the bias of mergers. If the implement of those new ways to attract consumers (i.e social media) is done, it will gives them a competitive advantage. REFERENCES Brand Republic (2009) Vimto digital strategy pulls teens into branded game. Available from: http://www.brandrepublic.com/news/922925/Vimto-digital-strategy-pulls-teens-branded-game/?HAYILC=RELATED [Accessed 04/04/2014] Bureau van Dijk (2014) Nichols company report. FAME [online]. Available from: http://fame2.bvdep.com [Accessed 28 February 2014] Bureau van Dijk (2014) Nichols company report. OSIRIS [online]. Available from: http://osiris.bvdinfo.com/ [Accessed 28 February 2014] Facebook (2014) Facebook. Available from: http://www.facebook.com [Accessed 04/04/2014] Just-drinks. (2013) Product Launch UK: Nichols Vimto Extreme Energy and Extreme Sport. just-drinks [online]. Available from: http://www.just-drinks.com/news/nichols-vimto-extreme-energy-and-extreme-sport_id110674.aspx [Accessed 04/04/2014] Loulla-Mae Eleftheriou-Smith (2011) Vimto updates bottle and packaging design. Marketing Magazine [online]. Available from: http://www.marketingmagazine.co.uk, [accessed on 04/04/2014] MarketLine (2013) MarketLine Industry Profile : Carbonated Soft Drinks industry in the United Kingdom. MarketLine Advantage [online]. Available from : http://http://advantage.marketline.com.ezproxy.uwe.ac.uk/ [Accessed 28 February 2014] MarketLine (2013) Company Profile : Nichols plc. MarketLine Advantage [online]. Available from : http://http://advantage.marketline.com.ezproxy.uwe.ac.uk [Accessed 28 February 2014] Nichols plc (2014) Nichols plc. Available from: http://www.nicholsplc.co.uk/ [Accessed 04/04/2014] Nichols plc (2014) Annual report financial statement 2013 [online]. . Available from: http://www.nicholsplc.co.uk/ [Accessed 04/04/2014] Vimto (2014) Vimto. Available from: http://www.vimto.co.uk/ [Accessed 04/04/2014] Weight Watchers (2014) Weight Watchers. Available from: http://www.weightwatchers.co.uk/ [Accessed 04/04/2014] Template style inspired by Chernova, E. et al (2013) Samsung Smart Fridge Business to Business Marketing Plan. Available from: http://www.coursepaper.com/samsung-smart-fridge-business-business-marketing-plan [Accessed 04/04/2014] 1

Transition in Where Are You Going, Where Have You Been Essay -- Where

Transition in Where Are You Going, Where Have You Been      Ã‚  Ã‚  Ã‚  Ã‚   Each of us experiences transitions in our lives. Some of these changes are small, like moving from one school semester to the next. Other times these changes are major, like the transition between youth and adulthood. In Joyce Carol Oates' "Where Are You Going, Where Have You Been?", the author dramatizes a real life crime story to examine the decisive moment people face when at the crossroads between the illusions and innocence of youth and the uncertain future.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Joyce Carol Oates' message of life and transitions is best understood when the reader brings his or her interpretation to meet with the author's intention at a middle ground. This type of literary analysis is known as Reader Response. In Reader-Response, the emphasis is placed on "the idea that various readers respond in various ways, and therefore [the] readers as well as authors 'create' meaning" (Barnet, et. al. 1997). In this story of life passages and crucial events, it is imperative that the reader has a solid response to Oates' efforts in order to fully comprehend the message. Literature is a combined meeting between the intentions of the author and the reaction of the reader.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The author begins her message with the title of her work, which conveys the idea of passages of time in life. The phrase "where are you going" suggests a time in the future, and the phrase "where have you been" evokes the past. Oates' message continues through the plot and characters. The basic elements of "Where Are You Going, Where Have You Been?" are rooted in a true story of a 1965 crime. Occurring just a year before Oates' 1966 story was published, the "parallels between [th... ...et al. New York: Longman 1997. * * Reaske, Christopher R. and John Knott, Jr. "Interview With Joyce Carol Oates." Mirrors: An Introduction to Literature. 2nd ed. Eds. John Knott, Jr. and Christopher Reaske. San Francisco: Canfield Press 1975. * * Tierce, Mike and John Michael Crafton. "Connie's Tambourine Man: A New Reading of Arnold Friend. Literature: Thinking, Reading, and Writing Critically. 2nd ed. Eds. Sylvan Barnet, et al. New York: Longman 1997. * * Wegs, Joyce M. "'Don't You Know Who I Am?' The Grotesque in Oates' 'Where Are You Going, Where Have You Been?'" Critical Essays on Joyce Carol Oates. Ed. Linda W. Wagner. Boston: G. K. Hall 1979. * * Winslow, Joan D. "The Stranger Within: Two Stories by Oates and Hawthorne." Ed. Thomas Votteler. Vol. 6 of Short Story Criticism. New York: Gale Research 1990.         

Should Andrew Jackson be on the 20 dollar bill

There are obvious reasons why Andrew Jackson shouldn't be on the twenty dollar bill. There was the Indian Removal Act, the Trail of Tears, and he closed the National Bank. But, who should replace him? One western leader, President Ronald Reagan, above all others, demanded the Soviets to give up the Brezhney Doctrine and abandon the arms race, brought down the Berlin Wall, and ended the Cold War at the bargaining table and not on battlefield (2013, Ronald Reagan and the Fall of Communism).The Brezhney Doctrine was a Soviet Union foreign policy. In the first inaugural address of Andrew Jackson, he said he would observe the Indian's rights which is a consistent habit of our government but, President Jackson turned his back and forced the Cherokee to move west because he found gold in their territory which at the time was in Georgia. Over 70,000 Cherokee had to move west. Many of which died due to diseases transferred by Americans and natural everyday colds.The term â€Å"Trail of Tears † was given to the period of ten years in which over 70,000 Indians had o give up their homes and move to areas assigned to tribes in Oklahoma (Indian Removal Act of 1830, November 3, 2013). The government promised this land to them â€Å"as long as grass grows and rivers run† (Indian Removal Act of 1830, 2013). Unfortunately, the land that they were given only lasted till 1906 and then they were forced to move to other reservations. Andrew Jackson also closed the National Banks. Due to this, inflation rose and the economy collapsed.Inflation is the result of higher rices and a decrease in the purchasing power of money. With the economy collapsing came the Panic of 1837. â€Å"Tear down this wall† (Tear Down This Wall, November 7, 2013). That is what President Reagan said when tearing down the Berlin Wall. Based on intelligence reports and his own analysis, the President concluded that communism was cracking and ready to tumble. Reagan took personal control of th e new strategy. When President Reagan took down the Berlin wall, it had made communicating and traveling easier.It had also stopped communism in east Germany and started to crumble communism in Russia. Ronald Reagan forced the Soviet Union to abandon its goal of the world socialization. He did this by challenging Soviet's legitimacy, by regaining superiority in the arms race, and by using human rights as a weapon as powerful as any in the U. S. or Soviet arsenal. A severe recession set in with an inflation decreasing from 13. 5% in 1980 to 5. 1% in 1982 and unemployment exceeding 10% in October, 1982 for the first time in forty years.After he 1982 downturn, the decreased inflation rate, under 5%, sparked economic growth. It also produced one of the lowest unemployment rates in modern U. S. history. Andrew Jackson was not the best president we have had. Jackson created the Trail of Tears, the Indian Removal Act, and the closing of the National Banks. On the other hand, President Reag an made a turn for the better. He tore down the Berlin Wall stopping communism in eastern Germany and started crumbling communism in Russia, forced the Soviet Union to abandon its goal of world socialization,

Abercrombie & Fitch and American Eagle

The article reports that U.S. retail stores have posted only a modest increase in sales of 2.5 per cent for May, which might be a sign that consumers are taking a break from shopping.This figure was 3.3 per cent for January, 4 per cent for February, and 4.8 per cent for March and April combined. High-end retailers (such as Saks, Nordstrom, TJX Companies and Ross Stores) and apparel stores did well, and discount chains (such as Costco, BJ’s Wholesale, Fred and Target) reported the strongest sales growth of any sector with a 5.3 per cent increase.Shops selling teenager clothing (such as Abercrombie & Fitch and American Eagle) suffered a decline. Reasons behind the slowdown are believed to be bad weather at the beginning of the month and the late Memorial Day, since some companies choose to include Memorial Day weekend sales into their June reports.Analysts believe that lackluster sales might be a sign that recoveries come in waves. Stronger growth is expected during the summer m onth, due to pent-up demand and start of the school year.The importance of the article is associated with the fact that retail sales are a good indicator of the pace of economic recovery. Sharp contraction of consumer spending has exacerbated the recent financial downturn, and it took a long time for spending to rebound. Consumer spending is used as an indicator of economy’s health because it is first of all related to consumer expectations and confidence levels.Furthermore, it indicates whether economic resources flow freely among various economic agents: companies need sales revenues to expand their production, which in turn leads to job creations, and decreasing unemployment levels mean that more people have disposable income to spend at stores. Coming back to the issue of consumer confidence, if citizens are optimistic about prospects of the economy, they tend to spend even more, propping up the production-consumption cycle.Works citedHauser, Christine. â€Å"U.S. Retail ers Report Lackluster Sales Gains.† 3 Jun. 2010. New York Times. 5 Jun. 2010. Web.