Marketing project Essay Example | Topics and Well Written Essays - 500 words - 1

Marketing project - Essay Example Netherlands has a population of 16,652,800 people and about 15,500,000 bicycles (Shahan, 2014). This translates to about 1.11 bicycles per Dutch. Research also shows that about 27% of all trips are made by bicycle. On average, each Dutch covers about 2.5 km per day on a bicycle. However, since safety is paramount, we intend to introduce state-of-the-art bright bicycle lights, which would be placed on the front of the bicycle to enhance vision and red lights at the back. At the backdrop of the continued growth of bicycle use in the Netherlands, we have decided to take advantage of the high demand for bicycle lights in the country by entering into the market. Although there are a variety of entry methods that ‘A company can use to enter the Dutch market, we have opted to use joint venture as the best entry method, considering the Dutch legal requirements and the advantages of joint venture. The company has already identified a company with which to form a joint venture in Netherlands. The company is called Royal Dutch Gazelle, which is the leading bicycle manufacturer in Netherlands today. We chose to form a joint venture with Royal Dutch Gazelle because of a variety of reasons. Firstly, Royal Dutch Gazelle is a well-established brand in Netherlands and , therefore, forming a joint venture with it will enable our bicycle lights receive a warm reception among the Dutch. Secondly, a joint venture with the Dutch company will help the company share the risk of entry (Brady, 2010). Company A will also benefit from the joint venture with Royal Dutch Gazelle because it will result in sharing of knowledge and expertise, thereby helping in the development of the company in Netherlands. Additionally, because of the strict Dutch laws regarding the entry of foreign companies, it became appropriate that we form a joint venture with a Dutch company to enable the company A

Answers to Burger King case study questions Example | Topics and Well Written Essays - 1250 words

Answers to Burger King questions - Case Study Example Franchising helps to increase the profitability of the business and eliminate unnecessary start up cost. The success of the fast food industry does not only depend upon the franchising method but also depends upon implementation of effective marketing strategies. To achieve global leadership in its industry a fast food restaurant needs to set a series of financial goal and strategic goals. Global leadership by a fast food restaurant can be attained if a company is adept at discovering the new market opportunities, establishing a strong presence in the international markets and securing a competitive advantage. Effective strategic planning is required for attaining profitability in the domestic and international markets. Firstly, the management of the company needs to clearly define its reasons for expanding its operation in the foreign market. A comparative analysis of the political social, cultural environment of different countries would be required for screening purposes. Critical Success Factors are strongly related to the mission and strategic goals of your business or project. ... e production process (How long the French fries must be fried?) 4) Hygiene standards must be maintained in all the branches of the fast food restaurant 5) Standardized menu must be available worldwide (Cao â€Å"Comparison of customers' perceptions of service quality between different management forms in fast food restaurants†). The other key success factor include proper distribution channels, innovative advertising strategies etc. It is a well accepted fact that fast food restaurants should have a sound understanding of the consumer behavior, tastes and preferences and fast food outlets and how it differs across various countries. Understanding the cultural differences between the countries will help the fast food restaurant to customize their menu as per the taste and preference of the local customers. For example McDonalds serves lamburgers in India because beef and pork burgers are not served for religious purposes. In USA and Canada people prefer to eat most of their mea ls outside their homes (Vivavegie â€Å"Fast food facts from the super size me web site†). It is observed that the consumer spending on fast food does not decrease even during recession due to the quick serving ability and its reduced price. The timing of the delivery of the food also plays a prominent role in the customer service of the fast food restaurants. Since obesity has become major health concern in the USA, UK and Canada, the fast food restaurants need to lay emphasis on nutritional requirement and calorie content of the fast food. Thus we can say that factors like 1) Taste of food 2) Hygiene 3) Service response time 4) Pricing of the product 5) Courtesy and behavior of the employees 6) Operating hours 7) Variety in menu 8) Nutritional requirement in the food 9) Amenity play an important